Location intelligence is helping companies achieve things they never thought possible.
By collating customer and company-related data sets, then visualising your findings in an intuitive way, you can generate new levels of insight.
Here are seven key reasons why you need to make location intelligence the basis for your strategic decision-making processes:
By deploying location intelligence, you can:
1. Find out exactly where you need to be
Use location intelligence to get a complete visual overview of where your customers and competitors are based.
Take into account local geographical features, and predict footfall and drive times instantly with complete accuracy.
Automatically discover locations that match the attributes of your most successful branches, whether you already have a presence in the region or not.
2. Personalise your marketing resources
Deploy location intelligence to optimise your marketing activities.
Add depth to your customer personas by plotting the places where they live, work and travel on a map.
Use this insight to accurately position billboards and sales teams, conduct effective door drops and dispatch marketing emails at the most effective or relevant times.
3. Find out things you never knew before
Gain insight into the factors that are having an effect on your commercial success without your knowledge.
Find out more about your customers’ purchasing history and how your product/service fits into their shopping routine.
Establish patterns relating to the amenities or complementary service providers that have proven to attract greater customer numbers at your most successful stores.
4. Consolidate your data into a single system
Draw all your customer, sales, property and marketing-related data together onto a single system.
Save on subscriptions to multiple costly software options and make comprehensive data visualisations available to anyone in the company who needs them.
Cut down on administration by analysing all your existing data sets and other useful figures on a single platform.
5. Define franchise territories fairly and accurately
Draw all your customer, sales, property and marketing-related data together onto a single system.
Save on subscriptions to multiple costly software options and make comprehensive data visualisations available to anyone in the company who needs them.
Cut down on administration by analysing all your existing data sets and other useful figures on a single platform.
6. Optimise your commercial property portfolio
Find out how your commercial properties are performing in order to hone your portfolio.
Compare the profitability of individual commercial properties to related outgoings, including maintenance, rental and initial purchase costs.
Predict how much revenue you would generate if you were to open an identical branch in an alternative location, factoring in all property-related costs.
7. Improve all your main processes simultaneously
Carry out all this and more using a single, intuitive software solution.
Take a holistic view of where you are as a company, and what factors could help you achieve greater commercial success.
Give staff the capacity they need to make better, more informed decisions and take your company to the next level.
These are just some of the reasons why location intelligence could be a valuable addition to your operational processes. Try it for yourself and find out what benefits it might bring for your company.
Discover how Periscope® can bring a whole new world of insight to your business strategy.