Visualise the link between your customers and your brand

Periscope® can help

Gain insight from seeing your customer data

Periscope® helps you add meaning and focus to your brand’s activities by giving you the insight into where and how customers engage with your brand. It enables you to profile, segment and map your customers in order to find out where they currently are and where they will be. You will be able to deliver focused and actionable reports that will accelerate business development.

Periscope® in Action

Periscope® for Customer Insight

Customer Insight plays a vital role in improving the relationship between a brand and its customers. An important objective of any Customer Insight professional is to predict what types of customer are most likely to need a service or a product. Since consumer behaviour is more complex than ever with an ever- increasing volume of data available, professionals need enhanced tools to help analyse what they know as well as what they don’t know. Below are some examples of how Periscope® can make a difference:

•     Perform customer-based and market-based segmentation
•     Identify new customers
•     Increase customer value and loyalty
•     Plan appropriate communication campaigns across multiple channels
•     Identify ideal geographies for strategic expansion

Below are a few examples of how Periscope® will help benefit your customer insight:

•     It is internet-based, so there is no need for software to be loaded locally or for you            to be office-bound to use it
•     Data is not restricted; you can use any data from any provider
•     It supports unlimited users and you can even share ideas on your workspace
•     It is not restricted to company size or within the UK only, so suitable for any size of          organisation anywhere in the world
•     It’s really easy to use, 1 hour of training and you are ready to go

Problem

A client with a strong national online and offline presence wants to collate customer information from various datasets (transactions, mobile, social, email and loyalty cards) in order to better understand how customers engage with their brand and how best to market to them.

Periscope® solution

Periscope® enables the client to visualise the data from different sources into one easy to use dashboard in order to compare customer engagement between online and physical stores, determine if customer activity is based upon where they live or where they work and build personas based upon their physical and digital activity.

The client can now plan marketing activities and assess which locations are more suitable for DM or Door Drops or Advertising compared to emailing. By using Periscope® to find areas that are alike in profile, the client can also implement online or offline promotions based on consumer profiles.

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“In this incredibly fast-paced business world, NEWGROVE has developed innovative ways of visualising large and complex internal and external datasets. Periscope has been invaluable in helping the Post Office to see where Post Office branches are located relative to other retailers, enabling the Post Office to be where customers shop. The additional modules that bolt onto Periscope enable the Post Office CRM and field teams to log information against branches and display branch specific information to the correct audience in a timely manner.

The team at NEWGROVE is very solution-orientated and has always provided agile solutions to any problem.”

Ketul Patel

Data Integration Manager, Post Office

“Periscope is just what we were looking for – after just 2hrs training we rolled it out across all departments and it has been providing invaluable location based insight ever since. I can’t recommend it highly enough.”

Andy Thompson

Chairman of the Board, Anytime Fitness

Frequently Asked Questions

How many people can use it?

There is no limit; we have customers with over 1,000`s users at any one time.

How long does it take to deliver Periscope®?

Periscope® is offered as a managed service and is typically available for use in less than 3 days; we normally do not require any resource from the client’s technical team.

Can I use Periscope® only in the office?
No, Periscope® can be accessed from any web browser or tablet and from any location.
Do I require any training?
Yes, training is completed online and typically takes no more than 1 hour.
Can I incorporate my own data within Periscope®?
Yes, and in real time.
Do I have to buy data from NEWGROVE?

No, we can incorporate data from any current or preferred provider into Periscope®; if you do not have a provider, we are more than happy to help you find the best provider using our strategic partners.

Can I export the marketing data?
Subject to your licence, marketing files can be exported and used for email, direct mail or call centres.
Will I be locked into a long-term contract?

Not at all. Most customers sign up for a 12-month period and renew every year; we do have customers with longer terms contracts as it suits their business activities.

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