WEBINAR:

Location Intelligence:
Using Spatial Analytics to Profile Customers and Find New Sites

Join us to learn how recent advances in Location Intelligence bring fresh insight to your decision making, keeping you one step ahead in your location planning and customer targeting.

  • Time: 14:00 GMT
  • Date: 19 March 2024
  • Duration: 50 minutes

This webinar is ideal for anyone who’s job involves:

  • Site Acquisition
  • Territory Planning
  • Marketing Analysis
  • Customer Insight

Selecting the right technology for your business is crucial for getting ahead. So, it’s no surprise why more and more businesses are adopting Location Intelligence, designed to make holistic improvements to your business based on the latest data sources.

In this webinar, we will discuss how easy and cost effective it is to integrate Location Intelligence, plus we will explore how spatial analytics provides valuable insights for enhancing customer profiling and optimising new site selection.

We will feature our customer, Anytime Fitness, who have over 3 million customers across 4200 gyms in over 32 countries and have leveraged Location Intelligence and spatial analytics to successfully search for ‘hot locations’ in areas of high potential.

Newgrove have been at the forefront of spatial analytics for 25 years, enabling brands to make strategic decisions based on detailed customer insight and local demographics. Our flagship product, Periscope® adds meaning to your data by enabling you to visualise large, complex internal and external datasets using our proprietary browser-based platform that is built on Google Maps.

What you will learn:

  • What is Location Intelligence and the reasons why the market for this technology is projected to double in size over the next 5 years.
  • How new geodemographic data can help you to generate fresh insight on the profile of your customers and trading areas.
  • Discover how a leading gym brand, Anytime Fitness, have been using Periscope® to rank areas on their potential for launching new clubs.

Featured Speakers:

Mike Nalder

Mike Nalder

Client Services Director

Newgrove

Kieran Smith

Kieran Smith

Senior Property & Relationship Manager

Anytime Fitness