Periscope® for Insight
Detailed Insight For Strategic Decision-making
Combine customer, location, marketing and performance data on an intuitive platform to get the insight you need to make strategic decisions based on real insight.
Periscope® in action
Insight is what defines a brand’s relationship with its customers.
Periscope® adds meaning to your data by enabling you to visualise large, complex internal and external datasets using your own secure, corporate version of Google Maps.
This business development tool solves two critical problems:
Making sense of big data
Huge volumes of additional data are now available, but there hasn’t been a platform that could help businesses make sense of it – until now
Predicting consumer behaviour is more complex than ever, with new technology and an increasing range of purchasing options making it difficult for brands to plan ahead
Periscope® gives you the tools to profile, segment and plot your customers and local
markets on an intuitive map to visualise where and how they engage with your brand.
Use this insight to create targeted, actionable reports that enable you to make strategic
decisions based on real insight within the shortest possible timeframe.
“It is an excellent example of a highly automated business process that is activated by a sophisticated analytical software system that comprises a blend of (internal) customer data and (external) GIS data.”