Dynamic Footfall
Identify where demand really happens before you invest
Street-level footfall by hour, day and season — so every location decision is backed by evidence.
Knowing where your customers are and how they interact with locations is more crucial than ever. Dynamic Footfall offers the insights you need to analyse current trends and build predictive models to confidently support your strategy.
By analysing millions of data points from mobile devices, we provide you with a clear picture of how and when people move through specific locations, helping you optimise your strategies for better business outcomes.
Helping retail, property and franchise teams make more confident location decisions, our cutting-edge solution enables you to strategically place your brand where your customers are located.
Discover the Benefits of Dynamic Footfall
Validate sites before you commit
Back decisions with evidence, not guesswork
See foot traffic at a hyper-local level down to 25m using Google Maps with StreetView. Advanced heatmaps help you identify high-potential areas and monitor trends before you sign a lease.
By understanding how and when people visit locations, you can optimise site selection, refine marketing strategies and assess store performance more effectively.
Stay ahead of changing demand
Compare locations side by side
Track foot traffic patterns as they happen and adjust your plans accordingly. With over 1 billion data points processed every month, you can trust the data to stay current and relevant.
Analyse data across multiple locations, compare foot traffic metrics and build predictive models to drive growth, sharpen strategy and support long-term success.
Key features
Analyses pedestrian and non-pedestrian activity
Our dataset covers 20 million monthly active users (MAU)
Built on triangulated smartphone data from 200+ apps
Representative insights from lifestyle to news and sports apps
All data is fully compliant with GDPR local privacy regulations
How Does Dynamic Footfall Work?
Dynamic Footfall aggregates billions of data points from mobile phone pings into easy-to-read visual maps with customisable hexagon layers. Our system ensures that you get precise data, so you can focus on the patterns of interest.
- Pedestrian Movement – the data collected is based on the speed and pattern of movement, ensuring accuracy in determining whether the movement is pedestrian, driving or cycling.
- Real-Time Updates – foot traffic data is updated monthly and is available through Periscope®, 15 days after the end of each month.
Visualise The Data In Action
Try it for yourself. Schedule a consultation with our team where we’ll walk you through its capabilities and show you how to harness the power of this dataset for your business.
Checkout our latest resources
Smarter Local Marketing Using Dynamic Footfall
READ OUR CASE STUDY
See how our client, a fast food restaurant brand, used Dynamic Footfall to take the guesswork out of local marketing. By focusing their campaign in the right places, they reached their ideal customers and saw a clear uplift in foot traffic and engagement.
READ OUR BLOG
Have you ever wondered what your customers are doing before they step into your store, or what drives them to visit one area over another? If you’re relying on traditional data sources alone, you might be missing the bigger picture.
DOWNLOAD OUR BROCHURE
Explore the full capabilities of Dynamic Footfall and how it provides you with a strategic understanding of your brand’s reach, enabling your business to find and match customer demographics with the most popular location activity levels.
VIEW OUR INFOGRAPHIC
Whether you’re planning campaigns, selecting new sites or refining territory strategies, Dynamic Footfall provides you with clarity and confidence. In our infographic we show you how foot traffic data becomes business intelligence.