Business success using location analytics

NEWGROVE is a leading expert in location analytics and customer insight. Our web-based tool enables our clients to analyse a wide variety of data from various sources and create a visual business landscape, which provides a powerful basis for strategic decisions.

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Why is location analytics in demand?

Location analytics is the merging of geodemographic, economic and transaction data used by companies for predictive analysis and strategic decision-making. Location analytics enables businesses to understand where their customers and competitors are, and where they are going to be.

Meet Periscope®

Periscope® brings the ingredient to what makes data analysis truly valuable – location. It brings together more than two decades of location-based analytics and customer insight experience under a unique dashboard used for predictive analysis and strategic business development. Periscope®’s easy-to-use web interface is quickly deployed, its implementation has no impact on current infrastructure and requires minimal training, ultimately enabling your business to make better strategic decisions faster.

   Designed for:

•     Location analytics
•     Customer profiling & targeting
•     Customer acquisition & retention
•     Competitor analysis
•     Location planning


•     Cloud-based SaaS solution
•     Mobile, fast and intuitive
•     Simple pricing model
•     Manipulates multiple data-sets
•     Continuous updates and support

   Easy to use:

•     Little or no training required
•     Deployment in days, not weeks
•     Does not impact IT infrastructures
•     Works on tablets
•     Intuitive User Interface

Click and see how Periscope® helps in your role

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“Our clients now have a better understanding of how their campaign is performing for specific audiences. It allows them to learn in a much more detailed way about different audiences and their likelihood of interacting.”

Jon Slade

Global Digital and Strategic Advertising Sales Director, Financial Times

“It is an excellent example of a highly automated business process that is activated by a sophisticated analytical software system that comprises a blend of (internal) customer data and (external) GIS data.”

Koos Berkhout

Head of Insight, Nectar

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Find out how location analytics can help your business