Customer Insight and Location Planning Resources
Providing you with valuable content and thought provoking insights on how Location Intelligence is empowering businesses
Realise your data’s full value using Location Intelligence by gaining deep insights into the behaviour, lifestyle and affluence of your customers. See how Newgrove empowers your business, click on the image to view the infographic.
Radar is a powerful three tier segmentation system built on a multi-dimensional set of variables. This brochure details all the Lifestage and Wealth Categories and Groups. Click on the image to view the brochure.
Maximise your chances of reaching your audience using geodemographic segmentation, as it allows you to target smaller, similar consumer groups based on lifestyle, wealth and location. Click on the image to view the infographic.