Customer Insight and Location Planning Resources

Providing you with valuable content and thought provoking insights on how Location Intelligence is empowering businesses

Catchment area definition involves analysing location data to understand customer behaviour enabling you to optimise your business strategies. It is a key part of the process used in location based marketing planning, site selection, competitor analysis and performance measurement.

If you have existing customer data for a given location, then Newgrove can help you define an appropriate catchment area by calculating the distance or drive time that 80% of your customers are prepared to travel. 

Front cover Periscope for Franchises Sales Leave Behind

Imagine mapping all your franchise areas, building new territories and accessing relevant postal geography data on an intuitive, map-based interface. You can do all this by using Periscope®.

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Radar is a powerful three tier segmentation system built on a multi-dimensional set of variables. This brochure details all the Lifestage and Wealth Categories and Groups. 

7 Steps for Choosing the Right Location cover image

Growing a company is an exciting time. And if you’re ready to expand, finding the optimum location for your new site is a high priority. But what makes a good business location? 

5 Tips to Improve Customer Targeting with Location Intelligence v2

Understanding where your audience is located and how to target them effectively is more crucial than ever. See how how Location Intelligence can revolutionise your targeting.

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Realise your data’s full value using Location Intelligence by gaining deep insights into the behaviour, lifestyle and affluence of your customers. 

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Maximise your chances of reaching your audience using geodemographic segmentation, which allows you to target smaller, similar consumer groups based on lifestyle, wealth and location.

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