Newgrove Blog

Why your location data should be centralised

Why your location data should be centralised

With all the data a company handles it couldn’t be more clear that location data should be centralised. For many companies, the lines between business data and location data are converging. Read the blog to find out why.

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5 ways supermarkets can use location intelligence

5 ways supermarkets can use location intelligence

The grocery sector has always been at the forefront of using location intelligence for strategic planning and site optimisation. In an ever-changing landscape the importance of location intelligence within supermarkets is more significant than ever and now spans across the whole business from real estate to marketing, from logistics to store management.

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How to use location as a marketing tool

How to use location as a marketing tool

Using location as a marketing tool is important, and the continuing rise in smart device ownership means that it’s time for businesses to turn to geocoding to perform region-specific data analysis.

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Why your customer’s location matters too

Why your customer’s location matters too

Location planning involves scrutinising the territories of your business and considering whether you’re in the right physical place to meet the needs of your customers. However, it takes two to tango and you should also consider your customers’ locations. The use of...

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