Newgrove Blog

Why your customer’s location matters too

Location planning involves scrutinising the territories of your business and considering whether you’re in the right physical place to meet the needs of your customers. However, it takes two to tango and you should also consider your customers’ locations. The use of...

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Four ways banks can use location intelligence

Location intelligence in banking can be used for a variety of useful security and marketing purposes, and we’ll explore four of those uses below: 1) Increased geo-relevance In previous times, banks and other financial institutions would target potential customers...

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Put your sales data in context with location intelligence

If you sometimes find yourself staring at your sales reports but struggling to connect the 'what' with the 'why', it could be that the missing ingredient is the 'where'.  Location intelligence can put your sales data in context.  Meet Joe  Let's take the fictional...

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How Greggs supercharged its location strategy

Bakery chain Greggs has twice as many UK locations as Starbucks, and this is no accident. The company has a unique location strategy involving the seemingly counter-intuitive decision to open several outlets in close proximity to each other. It has also focused its...

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The power of a ‘lookalike’ location for site planning

Location intelligence is best known as a way of analysing the performance of existing sites, and using that analysis to make decisions about product lines, staffing levels and many other variables.  Yet this is only scratching the surface of what advanced location...

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How to leverage location intelligence for Facebook Ads

Facebook is well-known amongst marketers as the world's leading platform for creating highly targeted advertising campaigns. Of course, the success of the targeting depends upon how well the advertiser has understood its customers.  Marketing advice often refers to...

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Personalising banking with location intelligence

It's no secret that location has become increasingly critical to the banking sector, as the old model of an identical branch in every town has become obsolete. Between January 2015 and August 2019, 3,312 UK branches were closed down by banks and building...

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