Newgrove Blog

The power of a ‘lookalike’ location for site planning

Location intelligence is best known as a way of analysing the performance of existing sites, and using that analysis to make decisions about product lines, staffing levels and many other variables.  Yet this is only scratching the surface of what advanced location...

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How to leverage location intelligence for Facebook Ads

Facebook is well-known amongst marketers as the world's leading platform for creating highly targeted advertising campaigns. Of course, the success of the targeting depends upon how well the advertiser has understood its customers.  Marketing advice often refers to...

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Personalising banking with location intelligence

It's no secret that location has become increasingly critical to the banking sector, as the old model of an identical branch in every town has become obsolete. Between January 2015 and August 2019, 3,312 UK branches were closed down by banks and building...

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Find franchisees fast with location intelligence

Location intelligence is the most effective tool you can use to find franchisees, keep them long-term, and help them grow.   Franchising is a great way to scale your business, offering distinct advantages for both you and your franchise partners.  However, it also...

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