Newgrove Blog

Put your sales data in context with location intelligence

If you sometimes find yourself staring at your sales reports but struggling to connect the 'what' with the 'why', it could be that the missing ingredient is the 'where'.  Location intelligence can put your sales data in context.  Meet Joe  Let's take the fictional...

read more

How Greggs supercharged its location strategy

Bakery chain Greggs has twice as many UK locations as Starbucks, and this is no accident. The company has a unique location strategy involving the seemingly counter-intuitive decision to open several outlets in close proximity to each other. It has also focused its...

read more

The power of a ‘lookalike’ location for site planning

Location intelligence is best known as a way of analysing the performance of existing sites, and using that analysis to make decisions about product lines, staffing levels and many other variables.  Yet this is only scratching the surface of what advanced location...

read more

How to leverage location intelligence for Facebook Ads

Facebook is well-known amongst marketers as the world's leading platform for creating highly targeted advertising campaigns. Of course, the success of the targeting depends upon how well the advertiser has understood its customers.  Marketing advice often refers to...

read more

Personalising banking with location intelligence

It's no secret that location has become increasingly critical to the banking sector, as the old model of an identical branch in every town has become obsolete. Between January 2015 and August 2019, 3,312 UK branches were closed down by banks and building...

read more

Find franchisees fast with location intelligence

Location intelligence is the most effective tool you can use to find franchisees, keep them long-term, and help them grow.   Franchising is a great way to scale your business, offering distinct advantages for both you and your franchise partners.  However, it also...

read more