Clever Examples of Location-Based Marketing in Action

75% of marketers worldwide believe location-based marketing will be a crucial factor in driving revenue during 2017,...

6 Customer Profiling Factors You Should Be Calculating

Accurate, detailed customer profiling is key to creating a marketing strategy that works. This idea is nothing new....

Defining your franchise territories, preventing disputes among franchisees and fine-tuning your franchise services all...

Location intelligence tells you things you never knew before Location intelligence is key to answering those questions...

Establishing customer intent is key to optimising the ROI of your marketing activities. Relying on demographics or...