How Marketers Utilise Location Intelligence

Businesses have developed personas and segmented their customers for a long time, however how many are actually...

Data Driven Franchising

Investing in a franchise looks an attractive proposition to give professionals the chance to build their own business...

The smart city is perhaps the ultimate example of data driven technology improving people’s daily lives. But...

Loyalty cards may be fast becoming defunct, but the technologies that caused their demise can help businesses in a...

The Internet of Things (IOT) sounds like a magical idea, but is it really a technological solution in search of a...