Location – Is It You or The Store?

There’s no denying that for many retailers, store location is key. That said, our changing culture means that...

Doing Business Better: Location, Location, Location!

The catchphrase ‘location, location, location’ might seem lacklustre, but break it down and it has a hidden insight:...

It’s never been so easy for customers to voice their opinions, preferences and concerns. In turn, businesses have...

The single customer view is the Holy Grail of marketing analysis, but to many in the industry it’s been a quest...

Home may be where the heart is, but it’s increasingly not where the data is. The days of categorising customers...