Streamlining Marcomms in Retail Through Location Analytics

How can location analytics help communication strategies? Businesses face an important challenge when it comes to...

Using Location Analytics to Provide Relevant Offers in Retail

Delivering the most relevant promotional offers to consumers is the constant challenge marketers face in retaining and...

Discussions surrounding social media often emphasise its ability to reach a worldwide audience with a single click,...

Location has always been a key consideration for retailers but with the changing habits and demands of today’s...

If you want to target a specific audience, it is useful to find out where they are. If your starting point is a...