How to Define, Collect and Use Intent Data

Most customer data tells you something useful, such as location, gender or income – all of which could signal a...

An Introduction to Customer Intelligence

At its simplest level, customer intelligence is the process of gathering more information about customers and their...

Finding a location for a coffee shop that has good footfall － consisting of people in a rush, with money to spare －is...

How can location analytics help communication strategies? Businesses face an important challenge when it comes to...

Delivering the most relevant promotional offers to consumers is the constant challenge marketers face in retaining and...