A Brief Introduction to Location Analytics Applications

Location analytics is now at the stage where its revenue-generating potential is being understood. By implementing...

An Introduction to Customer Segmentation

Sometimes referred to as market segmentation, customer segmentation is a method of analysing a client base and...

‘If you build it, they will come’ is strategically speaking rather wishful thinking and has inevitably...

The success or failure of retail branches can come down to their knowledge (or lack of knowledge) of the local...

Customers choose hotels that suit their needs best, even if this requires certain compromises. Some customers value...