Using Customers’ Locations to Improve Customer Loyalty

Specific knowledge of the locations where customers are based and of the spending patterns in different areas can be...

A Brief Introduction to Location Analytics Applications

Location analytics is now at the stage where its revenue-generating potential is being understood. By implementing...

Sometimes referred to as market segmentation, customer segmentation is a method of analysing a client base and...

‘If you build it, they will come’ is strategically speaking rather wishful thinking and has inevitably...

The success or failure of retail branches can come down to their knowledge (or lack of knowledge) of the local...