Location planning checklist for retailers

We don’t need to tell you that thorough location planning can make or break the success of your new outlet. There are...

The new age of customer profiling

Customer profiling has always been integral to commercial success. But, significant technological advances have...

The Italian architect Carlo Ratti really has embraced the Internet of Things(IOT) from a smart sofa, intelligent...

Companies today have numerous tools to build a better view and understanding of customer behavior: third party...

Relevance is key to any marketing activity, no matter how compelling the content, if it’s not relevant to the...

I would urge you to read an Interesting article in AdExchanger this month on how advertisers are embracing Location...