An Introduction to Customer Segmentation

Sometimes referred to as market segmentation, customer segmentation is a method of analysing a client base and...

The Importance of Location Analytics in Retail Expansion

‘If you build it, they will come’ is strategically speaking rather wishful thinking and has inevitably...

The success or failure of retail branches can come down to their knowledge (or lack of knowledge) of the local...

Customers choose hotels that suit their needs best, even if this requires certain compromises. Some customers value...

Market segmentation – breaking down the pool of all (potential) customers into specific groups – has two...

There are a number of reasons why a business may need to relocate. Business growth, changing products or shifting...