by website@newgrove.com | May 1, 2015 | Blog Articles, Uncategorised
Sometimes referred to as market segmentation, customer segmentation is a method of analysing a client base and...
by website@newgrove.com | May 1, 2015 | Blog Articles, Uncategorised
‘If you build it, they will come’ is strategically speaking rather wishful thinking and has inevitably...
by website@newgrove.com | May 1, 2015 | Blog Articles, Uncategorised
The success or failure of retail branches can come down to their knowledge (or lack of knowledge) of the local...
by website@newgrove.com | May 1, 2015 | Blog Articles, Uncategorised
Customers choose hotels that suit their needs best, even if this requires certain compromises. Some customers value...
by website@newgrove.com | May 1, 2015 | Blog Articles, Uncategorised
Market segmentation – breaking down the pool of all (potential) customers into specific groups – has two...
by website@newgrove.com | May 1, 2015 | Blog Articles, Uncategorised
There are a number of reasons why a business may need to relocate. Business growth, changing products or shifting...