Periscope® for Growth
From Decision To Direction — Grow With Precision
Real growth doesn’t just come from making brave decisions, it comes from knowing where, why and when those decisions will have the most impact. Proven expansion strategies rely heavily on evidence, not instinct. They use data to analyse performance, understand local context, and shape every stage of the growth process.
Growth with precision helps you to evaluate performance, pinpoint opportunity and enable your business to expand with confidence. By combining customer, catchment and competitor insight, Periscope® gives you the visibility to see what’s working, identify what’s next and scale efficiently.
A Clearer Path to Confident Growth
These five steps – evaluate, analyse, target, plan and scale – provide a framework for data-driven growth that’s measurable, repeatable and grounded in insight.
STEP 1. EVALUATE
Your First Step on the Path to Growth
Before you plan your next location, take a closer look at what’s driving performance at your existing sites. Evaluation will turn disconnected numbers into clear direction.
Growth strategies have a higher chance of failure if decisions are based purely on sales data and without any other context, like proximity of competitors or accessibility to transport hubs. Evaluating the data gives you the full picture of what is already working, why it’s not and where the opportunities lie. Helping you to:
- Understand the mix of footfall, demographics and competition driving results.
- Visualise performance across sites, customers and catchments in one place.
- Focus your resources where the data, not just instinct is pointing.
Find out what’s really driving your expansion plans and what’s holding it back.
Talk to us and we’ll show you how you can evaluate your growth.
Once You Know Where You Stand – Look Deeper Into Why
Evaluation provides a view of which sites are performing, who your customers are, and how local context influences decisions. If you’re ready to dig deeper, the next step in the growth and precision process is to Analyse, uncovering the patterns in your data that show what’s really driving success and where to act next.
STEP 2. ANALYSE
Uncover The Patterns Behind Performance
Once you’ve evaluated what’s driving success at your current sites, the next move is to dig deeper to see how you can replicate it. Analysis reveals the underlying patterns including the behaviours, demographic shifts and local conditions that differentiate success from stagnation.
When you bring together footfall trends, catchment behaviour, competitor density and demographic change into a single view, the reasons one High Street thrives while another fails, become much clearer.
Turn Your Raw Data Into Strategic Insight
Your data is probably sitting in different tools or dashboards across the business, but you are missing the ability to obtain insights from a unified view. Periscope® connects every relevant layer in one analytical platform, enabling you to identify repeatable success factors, build more accurate growth models and move beyond instinct-led decisions.
See It In Action
Analysis reveals the patterns that matter most and where to find your next opportunity.
Radar is ideal for profiling large customer files or performing detailed area analysis. So you can look beyond the demographics and see where your customers are based on lifestage, wealth and a combination of both.
Connect performance to place, people and patterns by overlaying your own data with footfall trends, local demographics, catchment areas and competitor analysis. For example, here we can compare 10 minute walking times around four locations.
You can get even more granular using visitor analysis, which is ideal for measuring pedestrian and non-pedestrian activity. Visualise from national to streetview with accuracy to 5m. When you bring the ‘where’ into your decisions, you reveal new opportunities for growth.
Let’s explore what your data could be telling you
Focus resources Were They Will Make The Most Impact
Analysis reveals the patterns behind performance and clarifies what’s really happening across your sites and catchments. The next step in the growth and precision process is Target. This is where insight becomes focused, helping you pinpoint the locations, audiences and areas with the greatest potential for return.
STEP 3. TARGET
COMING SOON…
“It is an excellent example of a highly automated business process that is activated by a sophisticated analytical software system that comprises a blend of (internal) customer data and (external) GIS data.”