Resources
Customer Insight and Location Planning Resources
Providing you with valuable content and thought provoking insights on how Location Intelligence is empowering businesses
Geo-coding is a process of locating and mapping customer records. This is essential to understand how far customers are prepared to travel to a different store and identify competition between nearby stores.
Radar is an example of a detailed geodemographic dataset that can enhance customer addresses by revealing the different types of neighbourhood they come from.
Elevate your customer data enhancement to an easy and effortless process with Periscope® .
Catchment area definition involves analysing location data to understand customer behaviour enabling you to optimise your business strategies. It is a key part of the process used in location based marketing planning, site selection, competitor analysis and performance measurement.
If you have existing customer data for a given location, then Newgrove can help you define an appropriate catchment area by calculating the distance or drive time that 80% of your customers are prepared to travel.Â
Periscope® offers advanced geospatial analytics, enabling detailed assessment of market penetration and customer acquisition potential, ideal for making key advertising decisions for your brand.
Radar is a powerful three tier segmentation system built on a multi-dimensional set of variables. This brochure details all the Lifestage and Wealth Categories and Groups.
Growing a company is an exciting time. And if you’re ready to expand, finding the optimum location for your new site is a high priority. But what makes a good business location?Â
Imagine mapping all your franchise areas, building new territories and accessing relevant postal geography data on an intuitive, map-based interface using Periscope® .
Realise your data’s full value using Location Intelligence by gaining deep insights into the behaviour, lifestyle and affluence of your customers.Â
Maximise your chances of reaching your audience using geodemographic segmentation, which allows you to target smaller, similar consumer groups based on lifestyle, wealth and location.
Whether you’re looking for new business locations, targeting customers in new areas or optimising your territory planning – you have to stay ahead of the competition to succeed.
Understanding where your audience is located and how to target them effectively is more crucial than ever. See how Location Intelligence can revolutionise your targeting.