Enhancing Intent Data With Location Analytics

‘Intent data’ describes any information that signals what a customer intends to do. Consequently, intent data can be...

Ways in Which Location Analytics Can Help With Retail Design

Most examples of location analytics are centred on large scales, such as customer activity across regions of a...

Most customer data tells you something useful, such as location, gender or income – all of which could signal a...

At its simplest level, customer intelligence is the process of gathering more information about customers and their...

Finding a location for a coffee shop that has good footfall － consisting of people in a rush, with money to spare －is...