Simple Data, Big Business: Influence Through Data Analytics

Big data isn’t just about how much information a company can gather, but how it uses that information in a...

How Retailers Can See Beyond Customer Insight With Location Analytics

In the current marketplace it’s crucial for businesses to have a multi-channel marketing strategy that aims to...

Even cold-hearted marketers understand the importance of the personal touch, but despite useful modern technology...

‘Intent data’ describes any information that signals what a customer intends to do. Consequently, intent data can be...

Most examples of location analytics are centred on large scales, such as customer activity across regions of a...