An Introduction to Customer Intelligence

At its simplest level, customer intelligence is the process of gathering more information about customers and their...

What’s My Ideal Location

Finding a location for a coffee shop that has good footfall － consisting of people in a rush, with money to spare －is...

How can location analytics help communication strategies? Businesses face an important challenge when it comes to...

Delivering the most relevant promotional offers to consumers is the constant challenge marketers face in retaining and...

Discussions surrounding social media often emphasise its ability to reach a worldwide audience with a single click,...