Using Location Analytics to Build Business Scenarios

Location analytics is one of the fastest growing fields in the business world. Companies are increasingly embracing...

Customer Profile Characteristics For The Betting Industry

The biggest factor affecting betting shop location is the number of customers: in order to offer attractive odds the...

Geo-enablement basically means the use of geographic data as part of another process, as opposed to geographic...

In an age of online and mobile betting, there’s nonetheless a place for the physical betting shop. The...

Traditionally a sale was viewed as one single transaction, beginning and ending at the point of sale. Increasingly,...