Newgrove Blog

Defining franchise territories in a way that's fair and optimises your overall coverage can be a huge challenge for franchisors. Thousands of factors can influence how you designate territories. And, the truth is – until very recently – you were probably doing it...

Identifying the most lucrative retail destinations for coffee shops and fast-food restaurants means calculating a host of variables. Here, we will explain the basics of the retail destination concept, and tell you how to effectively find new retail destinations for...

Identifying the ideal retail destinations for fashion brands can help you optimise profitability and set up for long-term success. Retail destinations satisfy a range of consumer desires simultaneously. A retail destination could take the form of a walkable area, or...

Cashless payments are gaining popularity fast, and intelligent businesses are using the associated data to adapt services to fit these customer buying habits. Cashless payments have overtaken cash for the first time Back in 2015, cashless payments overtook cash as the...

Described in Harvard Business Review as the "sexiest job of the 21st century", a data scientist is an analytical specialist who can give you greater insight into your commercial operations. But, what exactly does a data scientist do and how can you decide whether it's...

Cultivating customer loyalty has long been considered key to betting shop profitability. However, the data shows there's more to the story. Using a recent study from the Competition & Markets Authority, we have set out to find out whether location could actually...

Accurate location planning demands insight into your industry. To carry out the process comprehensively, you should be processing hundreds of data sets to draw actionable conclusions that can help make your next store a success. But, everyone has to start somewhere....

Choosing a distribution centre location can be a complex decision, but one that can have a major impact on your operations and bottom line. Here, we'll introduce you to some of the key factors you need to consider when choosing a distribution centre location. What...

The Internet of Things (IoT) is now part of mainstream culture. It can connect to a whole world of consumer and commercial devices, including: Product ordering devices Smart fridges, alarms, thermostats and lighting Security and surveillance devices Inventory, asset,...

For almost 75% of UK retailers, the Christmas period accounts for over 20% of annual sales. That’s why it’s so important to get marketing strategy right during the festive season. Personalised marketing is a proven strategy that can help you drive customers into...

Optimising your business strategy to acquire gym members in January is simply common sense. Here, we'll look at why January is so important for gyms and how you can use location intelligence to improve both customer acquisition and retention. What makes January the...

Geotagging has become part of our everyday lives. A location is generated almost every time we update our status on social media, post a photo, send a text message or scan a QR code. All this data is a major boon for brands, and is helping to shape the future of...