Newgrove Blog

Customer tracking used to be a two-dimensional practice based on postcodes and static IP addresses. But, with the widespread adoption of mobile devices, social media and geotagging, you can now use customer tracking to gain the in-depth insight you need to boost sales...

75% of marketers worldwide believe location-based marketing will be a crucial factor in driving revenue during 2017, according to the Location Based Marketing Association's 'Global Location Trends Report'. But, what does a successful model look like in action? We've...

Accurate, detailed customer profiling is key to creating a marketing strategy that works. This idea is nothing new. But, the digital age made it easier to calculate a whole host of additional variables accurately. Find out more about the range of factors you should be...

Defining your franchise territories, preventing disputes among franchisees and fine-tuning your franchise services all require location intelligence. Location intelligence combines massive sets of data and generates actionable insights plotted on an intuitive map....

Location intelligence tells you things you never knew before Location intelligence is key to answering those questions you'd never dared ask before. Using data you already have, you can generate important new insights that'll help you see things from a new...

Establishing customer intent is key to optimising the ROI of your marketing activities. Relying on demographics or sales data alone gives you a 2D picture of your customers' intentions. Combining these sources with location data provides a 3D overview that can help...

Taking steps to incentivise customers to travel to your stores makes good business sense. By encouraging customers to keep your store regardless of whether it's the most convenient option, you can maximise overall customer value. And, as customer retention costs five...

Big Data can provide unrivalled insight into commercial property performance. This enables national and international brands to plan ahead and maximise potential profitability. How to gain commercial property performance insight with Big Data Here's an introduction to...

Location analytics in 2017: what we know so far Location analytics is becoming an increasingly integral resource for companies across all industries, according to Dresner's authoritative new '2017 Location Intelligence Market Study Report'. The study looks at the...

Location intelligence is a vital strategic tool that can help you make better business decisions based on actionable, real-world data. Find out how collating extensive data sets and using advanced location intelligence software to analyse trends quickly can give your...