Newgrove Blog

The single customer view is the Holy Grail of marketing analysis, but to many in the industry it's been a quest for perfection that can never be reached. That said, with today's communications technology, it's never been closer. Trying to define the single customer...

Home may be where the heart is, but it's increasingly not where the data is. The days of categorising customers solely by their postcodes are over: today we have a wealth of data from almost every part of individuals’ lives in and out of their homes. The trick for...

Finding a location for a coffee shop that has good footfall － consisting of people in a rush, with money to spare －is an obvious example of how to use location analytics. Yet it’s an approach far beyond physical stores. While retail locations are perhaps the most...

Data isn't just the numbers or facts apparent on the surface: it often has a hidden secret that many companies miss out on. That secret is location information. Whether it’s deliberate geotagging or simply tracking back through the IP address of an internet...

Big data isn’t just about how much information a company can gather, but how it uses that information in a customer-oriented way to boost company success. Even the largest firms can utilise location-based data. While McDonalds prides itself on the way a Big Mac is the...

In the current marketplace it's crucial for businesses to have a multi-channel marketing strategy that aims to communicate a consistent brand message. The success of this strategy depends mostly on being able to have a complete understanding of current and potential...

Even cold-hearted marketers understand the importance of the personal touch, but despite useful modern technology it's still easy to make mistakes. Here are four of the best ways to make sure your individual targets are reached efficiently and effectively: Know your...

‘Intent data’ describes any information that signals what a customer intends to do. Consequently, intent data can be used to make marketing messages more relevant. This is achieved in many ways; understanding what the customer is searching for online, spotting what...

Most examples of location analytics are centred on large scales, such as customer activity across regions of a country, or more medium areas like neighborhoods in a city. However, the same technology and principles can be just as effective on a tiny scale, such as in...

Most customer data tells you something useful, such as location, gender or income – all of which could signal a customer is a good target for marketing. But intent data gives you the most useful information of all: confirmation that somebody really is likely to buy...

At its simplest level, customer intelligence is the process of gathering more information about customers and their preferences and behaviours. Customer intelligence isn’t an academic exercise but a useful gathering of data that helps a business better serve their...

Finding a location for a coffee shop that has good footfall － consisting of people in a rush, with money to spare －is an obvious example of how to use location analytics. Yet it’s an approach far beyond physical stores. While retail locations are perhaps the most...