Newgrove Blog

This is the age of the consumer – and to connect with modern consumers, you’re going to need to use location intelligence (LI), regardless of your industry. That’s right, ALL B2C brands can benefit from the use of LI.

Location planning involves scrutinising the territories of your business and considering whether you’re in the right physical place to meet the needs of your customers. However, it takes two to tango and you should also consider your customers’ locations. The use of...

Location intelligence in banking can be used for a variety of useful security and marketing purposes, and we’ll explore four of those uses below: 1) Increased geo-relevance In previous times, banks and other financial institutions would target potential customers...

If you sometimes find yourself staring at your sales reports but struggling to connect the 'what' with the 'why', it could be that the missing ingredient is the 'where'. Location intelligence can put your sales data in context. Meet Joe Let's take the fictional...

Bakery chain Greggs has twice as many UK locations as Starbucks, and this is no accident. The company has a unique location strategy involving the seemingly counter-intuitive decision to open several outlets in close proximity to each other. It has also focused its...

Location intelligence is best known as a way of analysing the performance of existing sites, and using that analysis to make decisions about product lines, staffing levels and many other variables. Yet this is only scratching the surface of what advanced location...

The beginning of a brand-new decade is the perfect time to reassess your business strategy and future-proof your organisation. This task is as broad-ranging and ambitious as it sounds, so a time-saving location intelligence tool that yields fresh insights is a must....

If there's one brand that epitomises the benefits of location intelligence and geofencing, it's Burger King. "McDonald's little brother", as the chain is often referred to, has a long history of goading its bigger rival in order to cut into its market share. In...

Facebook is well-known amongst marketers as the world's leading platform for creating highly targeted advertising campaigns. Of course, the success of the targeting depends upon how well the advertiser has understood its customers. Marketing advice often refers to the...

It's no secret that location has become increasingly critical to the banking sector, as the old model of an identical branch in every town has become obsolete. Between January 2015 and August 2019, 3,312 UK branches were closed down by banks and building societies –...

It’s no secret that British retailers are struggling. From Woolworths to Thomas Cook, established brands that were once household names have collapsed. Neither is the supermarket business model immune from the threat of a digital landscape in which consumers have...

The risky nature of mergers and acquisitions is well-known, with partnerships such as AOL/ Time Warner, and Sprint/ Nextel Communications among the 83% that ultimately fail to increase value for shareholders. Location intelligence can help mitigate this risk by...