Newgrove Blog

The Truth About Franchise Territories

Defining franchise territories in a way that's fair and optimises your overall coverage can be a huge challenge for franchisors. Thousands of factors can influence how you designate territories. And, the truth is – until very recently – you were probably doing it...

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Find the ultimate retail destinations for fashion brands

Identifying the ideal retail destinations for fashion brands can help you optimise profitability and set up for long-term success. Retail destinations satisfy a range of consumer desires simultaneously. A retail destination could take the form of a walkable area, or...

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Does your company need a data scientist?

Described in Harvard Business Review as the "sexiest job of the 21st century", a data scientist is an analytical specialist who can give you greater insight into your commercial operations. But, what exactly does a data scientist do and how can you decide whether it's...

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Key criteria for choosing a distribution centre location

Choosing a distribution centre location can be a complex decision, but one that can have a major impact on your operations and bottom line. Here, we'll introduce you to some of the key factors you need to consider when choosing a distribution centre location. What...

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The future of the Internet of Things

The Internet of Things (IoT) is now part of mainstream culture. It can connect to a whole world of consumer and commercial devices, including: Product ordering devices Smart fridges, alarms, thermostats and lighting Security and surveillance devices Inventory, asset,...

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Personalised marketing at Christmas

For almost 75% of UK retailers, the Christmas period accounts for over 20% of annual sales. That’s why it’s so important to get marketing strategy right during the festive season.  Personalised marketing is a proven strategy that can help you drive customers into...

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Fine-tune your strategy to acquire gym members in January

Optimising your business strategy to acquire gym members in January is simply common sense. Here, we'll look at why January is so important for gyms and how you can use location intelligence to improve both customer acquisition and retention. What makes January the...

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