What Does Success Look Like For a Customer Insight Team?

It’s never been so easy for customers to voice their opinions, preferences and concerns. In turn, businesses have...

Is a Single Customer View Out of Reach?

The single customer view is the Holy Grail of marketing analysis, but to many in the industry it’s been a quest...

Home may be where the heart is, but it’s increasingly not where the data is. The days of categorising customers...

Finding a location for a coffee shop that has good footfall － consisting of people in a rush, with money to spare －is...

Data isn’t just the numbers or facts apparent on the surface: it often has a hidden secret that many companies...

Big data isn’t just about how much information a company can gather, but how it uses that information in a...