Personalised Marketing: Four Areas to Focus on
Even cold-hearted marketers understand the importance of the personal touch, but despite useful modern technology...
Enhancing Intent Data With Location Analytics
‘Intent data’ describes any information that signals what a customer intends to do. Consequently, intent data can be...
Ways in Which Location Analytics Can Help With Retail Design
Most examples of location analytics are centred on large scales, such as customer activity across regions of a...
How to Define, Collect and Use Intent Data
Most customer data tells you something useful, such as location, gender or income – all of which could signal a...