Is a Single Customer View Out of Reach?
The single customer view is the Holy Grail of marketing analysis, but to many in the industry it’s been a quest...
How Can Customer Insight Teams Understand a Moving Target?
Home may be where the heart is, but it’s increasingly not where the data is. The days of categorising customers...
Location Analytics Benefits More Than Just Those on The High Street
Finding a location for a coffee shop that has good footfall － consisting of people in a rush, with money to spare －is...
How Can Customer Insight Teams Benefit From Location Analytics?
Data isn’t just the numbers or facts apparent on the surface: it often has a hidden secret that many companies...