How Retailers Can See Beyond Customer Insight With Location Analytics

In the current marketplace it’s crucial for businesses to have a multi-channel marketing strategy that aims to...

Personalised Marketing: Four Areas to Focus on

Even cold-hearted marketers understand the importance of the personal touch, but despite useful modern technology...

‘Intent data’ describes any information that signals what a customer intends to do. Consequently, intent data can be...

Most examples of location analytics are centred on large scales, such as customer activity across regions of a...

Most customer data tells you something useful, such as location, gender or income – all of which could signal a...

At its simplest level, customer intelligence is the process of gathering more information about customers and their...