The Importance of a Single Customer View
Traditionally a sale was viewed as one single transaction, beginning and ending at the point of sale. Increasingly,...
3 Direct Marketing Activities with Location Analytics
New developments in technology have improved companies’ knowledge of their customers and target market. By exploiting...
4 Types of Data Visualisation That Make Geospatial Data Invaluable
We remember and manage everything better if we label, tag, summarise and group data to create better perspectives....
Using Spatially-Enabled Customer Care in The Telecoms Industry
Customers with queries or complaints want acknowledgement and reassurance, and, even more so, remedying action....