Dynamic Footfall
What if you Could Analyse Footfall Like Never Before
Dynamic Footfall provides detailed foot traffic data, including movements within a 25-meter radius.
Knowing where your customers are and how they interact with locations is more crucial than ever. Dynamic Footfall offers the insights you need to analyse current trends and build predictive models to confidently support your strategy. By analysing millions of data points from mobile devices, we provide you with a clear picture of how and when people move through specific locations, helping you optimise your strategies for better business outcomes.
Whether you’re in retail, marketing, property development or franchise management, our cutting-edge solution helps you to strategically place your brand where your customers are located.
Discover the Benefits of Dynamic Footfall
Granular Foot Traffic Insights
Visualise foot traffic at a hyper-local level using advanced heatmaps, helping you identify high-potential areas, monitor trends and make strategic decisions.
Real-Time Data
Track foot traffic patterns as they happen and adjust your plans accordingly. With over 1 billion data points processed every month, you can trust the data to stay current and relevant.
Enhanced Decision-Making
By understanding how and when people visit locations, you can optimise site selection, refine marketing strategies and assess store performance more effectively.
Advanced Analytics
Analyse data across multiple locations, compare foot traffic metrics and build predictive models to drive growth and success.
Key features
Analyses pedestrian and non-pedestrian activity
Our dataset covers 20 million monthly active users (MAU)
Built on triangulated smartphone data from 200+ apps
Representative insights from lifestyle to news and sports apps
All data is fully compliant with GDPR local privacy regulations
How Does Dynamic Footfall Work?
Dynamic Footfall aggregates billions of data points from mobile phone pings into easy-to-read visual maps with customisable hexagon layers. Our system ensures that you get precise data, so you can focus on the patterns of interest.
- Pedestrian Movement – the data collected is based on the speed and pattern of movement, ensuring accuracy in determining whether the movement is pedestrian, driving or cycling.
- Real-Time Updates – foot traffic data is updated monthly and is available through Periscope®, 15 days after the end of each month.
Visualise The Data In Action
Try it for yourself. Schedule a consultation with our team where we’ll walk you through its capabilities and show you how to harness the power of this dataset for your business.
Checkout our latest resources
READ OUR BLOG
Have you ever wondered what your customers are doing before they step into your store, or what drives them to visit one area over another? If you’re relying on traditional data sources alone, you might be missing the bigger picture.
VIEW OUR BROCHURE
Explore the full capabilities of Dynamic Footfall and how it provides you with a strategic understanding of your brand’s reach, enabling your business to find and match customer demographics with the most popular location activity levels.