Calculating and presenting commercial property profitability potential insights has long been a costly and time-consuming process.
However, the advent of new technology-based solutions is making this process easier, enabling property managers to gain the administrative capacity needed to optimise profitability.
Find out how you can leverage advanced location intelligence software to calculate the key factors needed to demonstrate scope for profitability to established and potential clients.
Demonstrate commercial property profitability potential based on these factors
These are the three key factors you should focus on to prove commercial property profitability potential:
1) Predicted footfall
Showing clients where their customers live, work and (crucially) travel can help persuade them your commercial property has the most potential.
This means charting key commuter routes and public transport interchanges, as well as estimated drive times and localised parking capacity.
Understanding these elements will help clients calculate the potential for passing trade and help them strategically allocate their marketing resources.
Periscope® – an intuitive location intelligence solution – comes equipped with much of the data needed to derive these insights.
It also features a host of easy-to-use tools designed to help you automatically calculate drive-times and create footfall heatmap visualisations. You can then plot these insights on your own secure, corporate version of Google Maps.
2) Future developments
Taking account of future developments can help your clients make an advantageous move ahead of their competitors.
Such developments could take the form of new transport infrastructure, housing capacity, retailers/retail destinations or city centre layout changes.
With these developments comes the capacity for increased trade, or new forms of trade within established markets. For example, 108 million extra passengers are set to enter/exit the London Underground network at Tottenham Court Road per year when Crossrail opens, representing a footfall increase of 240%.
Periscope® gives you access to extensive information on all the latest residential developments, including:
- Their location
- Number of properties being built
- Types of property (e.g. houses vs flats)
- Whether the development will change local demographics (e.g. office building converting to residential stock)
- How the development will fit with local transport infrastructure
Present this info to your clients to confirm growth potential and demonstrate how your client’s brand would appeal to the new demographics.
3) Real-world data
Utilising an extensive selection of real-world data can help create a more compelling case than merely repurposing off-the-shelf data.
Generic data prevents you from personalising your insights to appeal to particular clients and can become outdated to the point of irrelevance over time.
Using bespoke, relevant data enables you to prove (rather than just estimate) commercial property profitability potential. This approach enables you to present insights your client may not have even thought of.
With Periscope®, you can combine your own data with that of your clients, their competitors and publicly available data (such as census information) to create a clearer, more relevant picture.
Convince potential clients by demonstrating how certain factors have impacted their profitability in the past, or have affected businesses of a similar type.
Calculating these factors and presenting them as intuitive visualisations or reports can help you persuade potential tenants that your commercial property is the right fit for them.
Prove the profitability of properties in new or known locations by calculating location planning insights using Periscope®.