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Location Analytics: What is The Buzz About?

Retailers have a wealth of location-based data available to them. The question is how they can tap into this data in their efforts to grow and enhance their businesses. Below are just a few ways:

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Five Benefits of Visualising Customer Location

Accurate and comprehensive data is key to making and justifying business decisions, but taken on their own is not always sufficient to inform and explain. Here’s why visualising customer location data can make a real difference.
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A Brief Introduction of Location Analytics Applications

By implementing location analytics solutions into integrated marketing communications and strategies, companies can gain a complete picture of their respective markets.
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