Newgrove Blog

Location-based social media intelligence has become the go-to source for marketers and location planners. This method uses geotagging data from social media posts alongside content from the post itself and pre-existing customer data to draw actionable insights that...

Corporate decision makers know they must incorporate data sets of increasing size into their strategies, but this begs the question: “What can I do with Big Data?” Through utilising Big Data, you can achieve a new level of commercial understanding, and discover...

Bank branches are still a critical resource for financial institutions, despite the meteoric rise of online banking. Find out why bank branches continue to generate revenue and how you can optimise your branch portfolio for the digital age. Why bank branches still...

Location intelligence is helping companies achieve things they never thought possible. By collating customer and company-related data sets, then visualising your findings in an intuitive way, you can generate new levels of insight. Here are seven key reasons why you...

"Should I franchise my business overseas?" It's a question every major business owner has asked at one point or another. Franchising overseas can be immensely rewarding. But, it's a decision that could make or break your business. It requires extensive research as...

Customer tracking used to be a two-dimensional practice based on postcodes and static IP addresses. But, with the widespread adoption of mobile devices, social media and geotagging, you can now use customer tracking to gain the in-depth insight you need to boost sales...

75% of marketers worldwide believe location-based marketing will be a crucial factor in driving revenue during 2017, according to the Location Based Marketing Association's 'Global Location Trends Report'. But, what does a successful model look like in action? We've...

Accurate, detailed customer profiling is key to creating a marketing strategy that works. This idea is nothing new. But, the digital age made it easier to calculate a whole host of additional variables accurately. Find out more about the range of factors you should be...

Defining your franchise territories, preventing disputes among franchisees and fine-tuning your franchise services all require location intelligence. Location intelligence combines massive sets of data and generates actionable insights plotted on an intuitive map....

Location intelligence tells you things you never knew before Location intelligence is key to answering those questions you'd never dared ask before. Using data you already have, you can generate important new insights that'll help you see things from a new...

Establishing customer intent is key to optimising the ROI of your marketing activities. Relying on demographics or sales data alone gives you a 2D picture of your customers' intentions. Combining these sources with location data provides a 3D overview that can help...

Taking steps to incentivise customers to travel to your stores makes good business sense. By encouraging customers to keep your store regardless of whether it's the most convenient option, you can maximise overall customer value. And, as customer retention costs five...