Newgrove Blog

I would urge you to read an Interesting article in AdExchanger this month on how advertisers are embracing Location Intelligence or not! It’s interesting in that it’s not about the obvious placing of ads, it’s much more than that, and it’s about understanding...

With consumers being in a permanently ‘connected’ state and their buying, browsing, collecting and returning habits constantly changing, the siting of a new outlet for a business is a big decision and based on many considerations. However, with the aid of ‘location...

In this digital age you would almost believe some traditional advertising channels were all but dead, however the digital age has enhanced the effectiveness of these traditional channels by adding greater relevance to them. The ability to use location intelligence...

The mass of rich and meaningful data being produced is growing at an astonishing rate, the ability to understand and monetise it is the challenge we all face. To some, the mention of data makes their eyes glaze over with the thought of numerous disparate spreadsheets...

Businesses have developed personas and segmented their customers for a long time, however how many are actually utilising location intelligence data? With the mobile enabled environment customers now enjoy, the location component of data offers even more insight that...

Investing in a franchise looks an attractive proposition to give professionals the chance to build their own business utilising an already established brand. As with any business the challenge still is to be profitable and grow. Investing in a franchise is not cheap,...

The smart city is perhaps the ultimate example of data driven technology improving people's daily lives. But let's remember that the whole point of the Internet is that it gives everyone an equal opportunity, so we need smart technology benefits to help people...

Loyalty cards may be fast becoming defunct, but the technologies that caused their demise can help businesses in a different way. It’s hotly debated whether supermarket loyalty cards are actually on the way out, but it's clear businesses are relying on them less and...

The Internet of Things (IOT) sounds like a magical idea, but is it really a technological solution in search of a problem? All the benefits, the complexity, privacy and security issues involved mean it may appeal only to the tech-savvy. The IOT is simply the concept...

People’s locations matter. People like telling the world where they are. And yet too few businesses take notice of their customers' locations. It's easy to get stuck in an old-world style of thinking when it comes to location. Back in the day, all a company had to go...

Now and again, a journalist or filmmaker carries out an experiment where they try to follow a dollar bill or £10 note on its travels from cashpoints to shops to banks and round again. Fascinating as such accounts can be, they are rare simply because of the hassle...

Read the blurb from any business or consultant promising to make sense of raw data and you'll be sure to see the words "insight" and "analysis". Though often used interchangeably, the two terms have distinct meanings, with the distinction even stronger when it comes...