Newgrove Blog

The mass of rich and meaningful data being produced is growing at an astonishing rate, the ability to understand and monetise it is the challenge we all face. To some, the mention of data makes their eyes glaze over with the thought of numerous disparate spreadsheets...

Businesses have developed personas and segmented their customers for a long time, however how many are actually utilising location intelligence data? With the mobile enabled environment customers now enjoy, the location component of data offers even more insight that...

Investing in a franchise looks an attractive proposition to give professionals the chance to build their own business utilising an already established brand. As with any business the challenge still is to be profitable and grow. Investing in a franchise is not cheap,...

The smart city is perhaps the ultimate example of data driven technology improving people's daily lives. But let's remember that the whole point of the Internet is that it gives everyone an equal opportunity, so we need smart technology benefits to help people...

Loyalty cards may be fast becoming defunct, but the technologies that caused their demise can help businesses in a different way. It’s hotly debated whether supermarket loyalty cards are actually on the way out, but it's clear businesses are relying on them less and...

The Internet of Things (IOT) sounds like a magical idea, but is it really a technological solution in search of a problem? All the benefits, the complexity, privacy and security issues involved mean it may appeal only to the tech-savvy. The IOT is simply the concept...

People’s locations matter. People like telling the world where they are. And yet too few businesses take notice of their customers' locations. It's easy to get stuck in an old-world style of thinking when it comes to location. Back in the day, all a company had to go...

Now and again, a journalist or filmmaker carries out an experiment where they try to follow a dollar bill or £10 note on its travels from cashpoints to shops to banks and round again. Fascinating as such accounts can be, they are rare simply because of the hassle...

Read the blurb from any business or consultant promising to make sense of raw data and you'll be sure to see the words "insight" and "analysis". Though often used interchangeably, the two terms have distinct meanings, with the distinction even stronger when it comes...

In the era of big data, there has never been so much information available – and it's never been so important to find a way to make sense of that data. It's not just a case of choosing an appropriate format but rather of dealing with the fact that data has context. At...

The role of data scientist has been called the "sexiest job of the 21st century" by the Harvard Business Review. While it might not match the glamour of being a supermodel or secret agent, there's a logic to the claim and it's all about the human element. While...

The UK’s high streets may not be in the rudest of health but reports of their demise are premature. As much as online retail may have challenged the dominance of bricks and mortar shops in recent years, physical retail outlets can complement rather than compete...