Newgrove Blog

How can location analytics help communication strategies? Businesses face an important challenge when it comes to designing an effective global communications strategy. Numerous factors must be taken into account such as: Content strategies Online and offline...

Delivering the most relevant promotional offers to consumers is the constant challenge marketers face in retaining and acquiring new business. The connected consumer expects consistent experiences no matter by what channel and promotional offers need to reflect this....

Discussions surrounding social media often emphasise its ability to reach a worldwide audience with a single click, but it also harnesses a much more localised power. Most social media services will channel some data about a user's location (even if it's an optional...

Location has always been a key consideration for retailers but with the changing habits and demands of today’s consumers’ many more elements need to be analysed for success. For established retailers, location has always been important with careful consideration of...

If you want to target a specific audience, it is useful to find out where they are. If your starting point is a particular area, it is useful to know its make-up. In whatever way you wish to set up an advertising campaign, location analytics can be a valuable ally. If...

Companies are increasingly turning to location analytics to boost their business profits - it is one of the biggest business strategy trends of recent years. Location analytics involves assessing data and discovering patterns and correlations that allow for business...

Location analytics is a viable way of getting a grasp on competitor performance, in both geographic and business sector terms. A company can use location analytics to bridge the gap between two main sources of information that are often available in respect to a rival...

Ensuring that as a business efforts are directed to the right target, it is useful to create a profile of the ideal customer, or a so-called customer persona. A company can do this based on its own customer data by working out lifestyle, demographics and buying habits...

Location analytics is one of the fastest growing fields in the business world. Companies are increasingly embracing this discipline to create ever more sophisticated and realistic business scenarios. It is difficult to make sense of disjointed raw data and this data...

The biggest factor affecting betting shop location is the number of customers: in order to offer attractive odds the profit margin on gambling is inherently low. It makes it therefore vital to find a site with a large number of likely customers, rather than to rely on...

Geo-enablement basically means the use of geographic data as part of another process, as opposed to geographic information being the primary purpose (as in, for example, satellite navigation.) One such use is in customer relations management, where knowing the...

In an age of online and mobile betting, there's nonetheless a place for the physical betting shop. The Association of British Bookmakers (ABB) reports that around 9,000 betting shops still exist in the UK, making up around four percent of all retail units in the...