Newgrove Blog

Ensuring that as a business efforts are directed to the right target, it is useful to create a profile of the ideal customer, or a so-called customer persona. A company can do this based on its own customer data by working out lifestyle, demographics and buying habits...

Location analytics is one of the fastest growing fields in the business world. Companies are increasingly embracing this discipline to create ever more sophisticated and realistic business scenarios. It is difficult to make sense of disjointed raw data and this data...

The biggest factor affecting betting shop location is the number of customers: in order to offer attractive odds the profit margin on gambling is inherently low. It makes it therefore vital to find a site with a large number of likely customers, rather than to rely on...

Geo-enablement basically means the use of geographic data as part of another process, as opposed to geographic information being the primary purpose (as in, for example, satellite navigation.) One such use is in customer relations management, where knowing the...

In an age of online and mobile betting, there's nonetheless a place for the physical betting shop. The Association of British Bookmakers (ABB) reports that around 9,000 betting shops still exist in the UK, making up around four percent of all retail units in the...

Traditionally a sale was viewed as one single transaction, beginning and ending at the point of sale. Increasingly, however, companies strive to analyse their sales as a culmination of a number of interactions between the customer and themselves, thereby incorporating...

New developments in technology have improved companies’ knowledge of their customers and target market. By exploiting the location element of customer data, businesses can achieve greater effectiveness when undertaking these 3 direct marketing activities: Door drops...

We remember and manage everything better if we label, tag, summarise and group data to create better perspectives. Visualising the data increases our understanding, and the better our understanding, the more data we crave for, and in turn we generate even more data....

Customers with queries or complaints want acknowledgement and reassurance, and, even more so, remedying action. Spatially-enabled customer care can not only make it easier to take action quickly and effectively, but can also help highlight wider problems that you...

Whether dealing with company sales staff or franchisees, territory management is a sensitive and challenging task. Territory Management 2.0 Sales managers are required to keep the sales force productive and satisfied by having everyone feel they have a fair share of...

Whether it's the price of a tank of petrol or a loaf of bread, most consumers are aware that the same goods or services have different price tags in different locations. When your business is trying to outline its pricing strategies, it needs to take into account a...

In order to be more competitive, a business must take into account the elements that impact the immediate business landscape. Regardless if the plan involves territory expansion or simply reinforcing strategy, every business should overlay demographic profiles,...