Newgrove Blog

Traditionally a sale was viewed as one single transaction, beginning and ending at the point of sale. Increasingly, however, companies strive to analyse their sales as a culmination of a number of interactions between the customer and themselves, thereby incorporating...

New developments in technology have improved companies’ knowledge of their customers and target market. By exploiting the location element of customer data, businesses can achieve greater effectiveness when undertaking these 3 direct marketing activities: Door drops...

We remember and manage everything better if we label, tag, summarise and group data to create better perspectives. Visualising the data increases our understanding, and the better our understanding, the more data we crave for, and in turn we generate even more data....

Customers with queries or complaints want acknowledgement and reassurance, and, even more so, remedying action. Spatially-enabled customer care can not only make it easier to take action quickly and effectively, but can also help highlight wider problems that you...

Whether dealing with company sales staff or franchisees, territory management is a sensitive and challenging task. Territory Management 2.0 Sales managers are required to keep the sales force productive and satisfied by having everyone feel they have a fair share of...

Whether it's the price of a tank of petrol or a loaf of bread, most consumers are aware that the same goods or services have different price tags in different locations. When your business is trying to outline its pricing strategies, it needs to take into account a...

In order to be more competitive, a business must take into account the elements that impact the immediate business landscape. Regardless if the plan involves territory expansion or simply reinforcing strategy, every business should overlay demographic profiles,...

If you’re running a retail operation, it is obvious that you need to base your outlets where your target audience lives, works, travels and shops. But location is key to more than just that; a manufacturer that's big enough to have its own distribution outlet needs to...

The majority of travel worldwide involves leisure pursuits: visiting family, attending events, and exploring destinations like beaches and parks. Those who own and manage hotels, attractions, restaurants and other properties that cater to these visitors can tap into...

Retailers have a wealth of location-based data available to them. The question is how they can tap into this data in their efforts to grow and enhance their businesses. Below are just a few ways: Single Customer View A sale is no longer a single transaction that takes...