Newgrove Blog
Business Territory Management Using Location Analytics
Whether dealing with company sales staff or franchisees, territory management is a sensitive and challenging task. Territory Management 2.0 Sales managers are required to keep the sales force productive and satisfied by having everyone feel they have a fair share of...
Streamlining Pricing Strategies Using Location Analytics
Whether it's the price of a tank of petrol or a loaf of bread, most consumers are aware that the same goods or services have different price tags in different locations. When your business is trying to outline its pricing strategies, it needs to take into account a...
Five Factors That Influence The Success of Your New Business Location
In order to be more competitive, a business must take into account the elements that impact the immediate business landscape. Regardless if the plan involves territory expansion or simply reinforcing strategy, every business should overlay demographic profiles,...
Adding More Value to CRM With Geospatial Data
If you’re running a retail operation, it is obvious that you need to base your outlets where your target audience lives, works, travels and shops. But location is key to more than just that; a manufacturer that's big enough to have its own distribution outlet needs to...
Using Location Analytics and Customer Insight to Drive Travel and Tourism Profits
The majority of travel worldwide involves leisure pursuits: visiting family, attending events, and exploring destinations like beaches and parks. Those who own and manage hotels, attractions, restaurants and other properties that cater to these visitors can tap into...
Location Analytics: What is The Buzz About?
Retailers have a wealth of location-based data available to them. The question is how they can tap into this data in their efforts to grow and enhance their businesses. Below are just a few ways: Single Customer View A sale is no longer a single transaction that takes...
Five Benefits of Visualising Customer Location
Accurate and comprehensive data is key to making and justifying business decisions, but taken on their own is not always sufficient to inform and explain. Here's why visualising customer location data can make a real difference. Instant Results In a keynote address,...
The Consumerisation of GIS And Its Implications
The rise in popularity and widespread use of mobile technologies, such as those in smartphones and tablet computers, presents new opportunities for businesses to develop additional streams of revenue. This is evident, for instance, with the adoption of geographic...
Leveraging The Benefits of Location-Based Social Media
Businesses are often left wondering what to do with all the data they accumulate from social media. One solution is location-based social media monitoring, which involves the segmentation of data from social networks (e.g. Facebook, LinkedIn and Twitter) by...
The Effect of Rival Businesses in Location Planning
Location planning for businesses comes with certain deciding factors and influences, including the rent, regional demographics and competitor location. If a business's customers are based in a particular geographical location, it makes sense to locate that business...
How to Find Customers For Geo-Enabled Promotions
Geo-enabled promotions can be extremely efficient ways of reaching a specific group of potential customers through both traditional and digital marketing. However, you need to identify first where these potential customers live and work. That's where data-gathering,...
Using Customers’ Locations to Improve Customer Loyalty
Specific knowledge of the locations where customers are based and of the spending patterns in different areas can be used to improve direct marketing by making it more personal and effective, resulting in an increase in sales and profits. At a Glance Several...