Newgrove Blog

Location intelligence is best known as a way of analysing the performance of existing sites, and using that analysis to make decisions about product lines, staffing levels and many other variables. Yet this is only scratching the surface of what advanced location...

The beginning of a brand-new decade is the perfect time to reassess your business strategy and future-proof your organisation. This task is as broad-ranging and ambitious as it sounds, so a time-saving location intelligence tool that yields fresh insights is a must....

If there's one brand that epitomises the benefits of location intelligence and geofencing, it's Burger King. "McDonald's little brother", as the chain is often referred to, has a long history of goading its bigger rival in order to cut into its market share. In...

Facebook is well-known amongst marketers as the world's leading platform for creating highly targeted advertising campaigns. Of course, the success of the targeting depends upon how well the advertiser has understood its customers. Marketing advice often refers to the...

It's no secret that location has become increasingly critical to the banking sector, as the old model of an identical branch in every town has become obsolete. Between January 2015 and August 2019, 3,312 UK branches were closed down by banks and building societies –...

It’s no secret that British retailers are struggling. From Woolworths to Thomas Cook, established brands that were once household names have collapsed. Neither is the supermarket business model immune from the threat of a digital landscape in which consumers have...

The risky nature of mergers and acquisitions is well-known, with partnerships such as AOL/ Time Warner, and Sprint/ Nextel Communications among the 83% that ultimately fail to increase value for shareholders. Location intelligence can help mitigate this risk by...

Is your financial services organisation operating at maximum profitability? Location intelligence can help answer this question, by giving you a complete view of how your products, services, resources and markets are performing. A decade of low interest rates and a...

Location intelligence is the most effective tool you can use to find franchisees, keep them long-term, and help them grow.  Franchising is a great way to scale your business, offering distinct advantages for both you and your franchise partners. However, it also means...

With an industry mantra of “location, location, location”, it’s no surprise that location intelligence for property investment is among the most effective tools in the investor’s arsenal. In this article, we’ll explore four of the ways you can effectively use location...

A location intelligence platform is hugely important for developing ongoing revenue growth strategies – according to 66% of enterprises today.  However, with the location intelligence market growing and becoming ever more diverse, it can be difficult to decide which...