Newgrove Blog

Almost all major supermarkets have introduced delivery and click-and-collect services in order to satisfy perceived customer purchasing preferences. However, the 'Big Four' UK supermarkets (Tesco, Asda, Morrisons and Sainsbury's) have all steadily ceded ground to...

Location intelligence in the public sector is really taking off. Local councils are finding a host of innovative uses for this technology, improving operations and reducing costs in the process. Here, we'll look at some of the key areas in which location intelligence...

Using advanced data analysis to increase value per customer could make a significant difference to your company's accounts. It costs five times more to attract a new client than to retain an old one. Building stronger customer relationships takes an understanding of...

Leverage location data you've gathered in your store or venue to optimise the customer experience and increase overall profitability. Use location intelligence to figure out how your customers interact with a physical space. Then, adapt your processes to improve the...

Finding the right retail destinations for your brand can help you optimise profitability and reduce the risks associated with moving into a new market. The concept of retail destinations has become increasingly important since the advent of the digital age. Retailers...

Defining franchise territories in a way that's fair and optimises your overall coverage can be a huge challenge for franchisors. Thousands of factors can influence how you designate territories. And, the truth is – until very recently – you were probably doing it...

Identifying the most lucrative retail destinations for coffee shops and fast-food restaurants means calculating a host of variables. Here, we will explain the basics of the retail destination concept, and tell you how to effectively find new retail destinations for...

Identifying the ideal retail destinations for fashion brands can help you optimise profitability and set up for long-term success. Retail destinations satisfy a range of consumer desires simultaneously. A retail destination could take the form of a walkable area, or...

Cashless payments are gaining popularity fast, and intelligent businesses are using the associated data to adapt services to fit these customer buying habits. Cashless payments have overtaken cash for the first time Back in 2015, cashless payments overtook cash as the...

Described in Harvard Business Review as the "sexiest job of the 21st century", a data scientist is an analytical specialist who can give you greater insight into your commercial operations. But, what exactly does a data scientist do and how can you decide whether it's...

Cultivating customer loyalty has long been considered key to betting shop profitability. However, the data shows there's more to the story. Using a recent study from the Competition & Markets Authority, we have set out to find out whether location could actually...

Accurate location planning demands insight into your industry. To carry out the process comprehensively, you should be processing hundreds of data sets to draw actionable conclusions that can help make your next store a success. But, everyone has to start somewhere....