Newgrove Blog

Gym member retention is never more important than at this time of year. For many of your recent subscribers, the twin drivers of holiday season indulgence and New Year's resolutions have now subsided, and motivation is running low. You need a new strategy to...

The government has been consulting on measures to clamp down on fixed-odds betting terminals (FOBTs) in a move that could severely dent your betting shop performance. Here, we'll take a closer look at the proposed measures and how you can adapt your strategy to...

Figuring out how to attract Millennials to pubs & bars is a completely different proposition than for previous generations. People born between 1980 and 2000 – commonly referred to as 'Millennials' – have a distinctly different set of interests, motivations and...

Customer location data can be used to generate location intelligence and reach out to customers in a whole host of innovative ways. But, where does customer location data come from, and how does the technology work? What technology is needed to gather customer...

With the high street flagging, new pressures from business rates and waning consumer confidence, many brands have begun closing locations in an attempt to optimise profitability. However, too often companies make this decision based on financial factors alone. Here,...

With digital banking having overtaken use of physical bank branches for the first time, many banking executives are rightly considering the feasibility of maintaining a high street presence in 2018. However, physical bank branches still possess a host of attributes...

Calculating and presenting commercial property profitability potential insights has long been a costly and time-consuming process. However, the advent of new technology-based solutions is making this process easier, enabling property managers to gain the...

Almost all major supermarkets have introduced delivery and click-and-collect services in order to satisfy perceived customer purchasing preferences. However, the 'Big Four' UK supermarkets (Tesco, Asda, Morrisons and Sainsbury's) have all steadily ceded ground to...

Location intelligence in the public sector is really taking off. Local councils are finding a host of innovative uses for this technology, improving operations and reducing costs in the process. Here, we'll look at some of the key areas in which location intelligence...

Using advanced data analysis to increase value per customer could make a significant difference to your company's accounts. It costs five times more to attract a new client than to retain an old one. Building stronger customer relationships takes an understanding of...

Leverage location data you've gathered in your store or venue to optimise the customer experience and increase overall profitability. Use location intelligence to figure out how your customers interact with a physical space. Then, adapt your processes to improve the...

Finding the right retail destinations for your brand can help you optimise profitability and reduce the risks associated with moving into a new market. The concept of retail destinations has become increasingly important since the advent of the digital age. Retailers...