Newgrove Blog

Where does customer location data come from?

Customer location data can be used to generate location intelligence and reach out to customers in a whole host of innovative ways.  But, where does customer location data come from, and how does the technology work?  What technology is needed to gather customer...

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Closing locations: should profitability take precedence?

With the high street flagging, new pressures from business rates and waning consumer confidence, many brands have begun closing locations in an attempt to optimise profitability. However, too often companies make this decision based on financial factors alone. Here,...

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3 data-backed reasons to keep your physical bank branches

With digital banking having overtaken use of physical bank branches for the first time, many banking executives are rightly considering the feasibility of maintaining a high street presence in 2018. However, physical bank branches still possess a host of attributes...

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How to leverage location data collected indoors

Leverage location data you've gathered in your store or venue to optimise the customer experience and increase overall profitability. Use location intelligence to figure out how your customers interact with a physical space. Then, adapt your processes to improve the...

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The Truth About Franchise Territories

Defining franchise territories in a way that's fair and optimises your overall coverage can be a huge challenge for franchisors. Thousands of factors can influence how you designate territories. And, the truth is – until very recently – you were probably doing it...

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Find the ultimate retail destinations for fashion brands

Identifying the ideal retail destinations for fashion brands can help you optimise profitability and set up for long-term success. Retail destinations satisfy a range of consumer desires simultaneously. A retail destination could take the form of a walkable area, or...

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