Newgrove Blog

Location-based marketing hasn't just emerged as another option in the promotional toolkit, it's become a vital means of ensuring profitability for businesses.   Here, we'll look at key statistics that underline the reasons why this marketing technique is gaining such...

Geofencing is a key capability of location-based intelligence; one that offers you the chance to optimise profitability and enhance your data-gathering processes.  By setting up digital ‘fences’ around locations important to your business – your own stores, your...

Despite the growing popularity of remote working, taking steps to find suitable office space for your employee base is vital to your profitability.    Well-placed office space can have untold effects on your staff productivity, efficiency and morale. In this article,...

Using location intelligence for territory planning will help you maximise profitability and minimise disputes between franchise partners.   Whether you work in the fast food retail industry or elsewhere, there's much value to gain from looking at what these big...

The shift from brick-and-mortar stores to e-commerce channels has left many business owners wondering why location matters in the digital age.  For consumers in particular, it makes little difference whether the products they order come from Chester or China. However,...

With the high street on the wane, retailers must think carefully about multi-channel retail opportunities if they’re to remain competitive.    In this article, we’ll provide you with insight into how to create a successful multi-channel strategy to ensure your...

Geospatial data visualisation sounds complex, but it's the only way for companies to derive valuable insights from huge, location-specific datasets.  Essentially, these techniques enable raw figures to be plotted in a manner that's easy to interpret using a digital...

Location intelligence tells you much more than just where to position your gyms; you can even create a personalised training programme for individual members using these insights.  In this article, we’ll give you an overview of some of the factors you should calculate...

Identifying the most profitable location for betting shops can be challenging and costly.  You have to take account of a huge range of factors and metrics in order to understand the lay of the land, and the elements that motivate your prospective customer base. ...

Deciding when is the right time to sell a pub is never an easy decision.  As a nation, we have attached a certain nostalgia-factor to our watering holes. After all, they make up a sizeable chunk of the oldest businesses in the country, and often become the heart of...

Address verification is vitally important for companies looking to gain a competitive advantage in the digital age.  Without knowing precisely where customers are based, you may inadvertently cause customers to become frustrated with your service, miss sales...

Understanding geocoding and its applications for businesses will enable you to optimise your insight gathering, marketing and location planning processes.  In this article, we will introduce you to the key concepts of geocoding and technology required to utilise it....