Newgrove Blog

Find franchisees fast with location intelligence

Location intelligence is the most effective tool you can use to find franchisees, keep them long-term, and help them grow.   Franchising is a great way to scale your business, offering distinct advantages for both you and your franchise partners.  However, it also...

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The rise and rise of location-based marketing

Location-based marketing hasn't just emerged as another option in the promotional toolkit, it's become a vital means of ensuring profitability for businesses.   Here, we'll look at key statistics that underline the reasons why this marketing technique is gaining such...

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3 ways to master geofencing

Geofencing is a key capability of location-based intelligence; one that offers you the chance to optimise profitability and enhance your data-gathering processes.  By setting up digital ‘fences’ around locations important to your business – your own stores, your...

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Why location matters online

The shift from brick-and-mortar stores to e-commerce channels has left many business owners wondering why location matters in the digital age.  For consumers in particular, it makes little difference whether the products they order come from Chester or China. However,...

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Getting multi-channel retail right

With the high street on the wane, retailers must think carefully about multi-channel retail opportunities if they’re to remain competitive.    In this article, we’ll provide you with insight into how to create a successful multi-channel strategy to ensure your...

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